Olivet student newspaper increases online presence, prints less

The GlimmerGlass is surging into the digital age.

Over the summer, Executive Editor Grace King made the decision to print fewer copies of the GlimmerGlass and move most of the publication online.

When King and other GlimmerGlass editors went to a conference in Chicago held by the Illinois College Press Association, student journalists told stories about their publications evolving into hybrids—newspapers that exist partially online and partially in print. Hearing these other student journalists speak about the success of their transitions encouraged GlimmerGlass editors to rethink the way in which the GlimmerGlass was presented to Olivetians.

“They talked about making these transitions and staying relevant while making these transitions,” King said. “Being relevant is something that we’re aiming for.”

In a marketing study led by the GlimmerGlass’s Advertisement Coordinator Mariah Garratt, 82% out of almost 1,000 Olivet students said that social media was their main source for general news. Forty percent of respondents said that a phone application was their main source while 18% said that a physical newspaper was their main source. According to a 2016 Gallup Poll, 62 percent of Americans get news from social media and 18 percent of them get their news from social media often.

Publishing more online issues than print ones, GlimmerGlass editors may now take more time to work closely with writers and ensure accuracy.

“Writers will know why we’re making edits instead of just seeing those edits in print,” Life & Culture Editor Nicole Pilbeam said.

This hybrid version of the paper will also allow the GlimmerGlass to experiment more online. Readers may look forward to more videos, podcasts, and other visual media.

“This will allow broadcast journalists to get more involved with the GlimmerGlass,” King said. “It makes the paper more accessible to different majors within the Communications department which is what we want.”

Online Editor Connor Pestka believes that the online focus will improve the paper’s social media presence.

“Information on our social media pages will be easier to grasp,” Pestka said. “The move actually makes the GlimmerGlass more accessible to students and alumni in every way.”

Nathan DiCamillo, News Editor

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *