By Destiny Mitchell, Executive Editor
Aphrodite may have been the goddess of love and beauty, but she was missing a generous heart. Fortunately, such is not the case for the up and budding Rooted Beauty organization.
Operated in part by one of Olivet’s very own, the Rooted Beauty Company combines the worlds of health and beauty with the virtues of charity and grace.
Lindsey Peterson, a 2014 alum, acts as Creative Manager alongside Founder and Team Leader Kim Garrett. Together, the duo has created an all-natural line of beauty products, which include facial scrubs, moisturizers, makeup remover wipes and lip butters.
Not only are these products healthy for the consumer and healthy for the environment, packaged and sold in biodegradable materials, but they also help women around the world, via their “Woman 2 Woman” project.
Rooted Beauty partners with organizations that use the funds from their skincare line to help women escape extreme poverty and trafficking.
“They are a company that really focuses on empowering women, specifically in third world countries so that they’re able to develop skills to get a job or become self sufficient,” said senior Julie Gulledge, a member of a team within the Enactus business club that has been partnering with Roooted Beauty since the Fall of 2014.
For Enactus, helping the business blossom means creating marketing strategies and financial plans to help spread the word. This has been enhanced, in part, due to a grant received from Sam’s club.
One of the team’s major priorities is building the company’s online presence and gaining more traction to Rooted Beauty’s website.”
According to senior and co-leader Lamica Simmons, the group has produced one short promotional video for the organization, but is currently working on a larger package that digs deeper into their history, cause, and mission statement.
The team also promotes Rooted Beauty on Pinterest, Instagram, and Facebook in addition to using the products themselves.
“I have used their lip butter and I really liked it, it works really well on the lips,” said Gulledge. “My favorite part is that the products are biodegradable, so the packaging is much different than any other chap stick that I have ever used.”
Sophomore and co-leader Samantha Morey owns most of the Rooted Beauty products and even keeps the passion fruit flavored lip butter on her keychain. “But blueberry mint is my favorite,” she said.
Morey feels that the products all-natural ingredients give them a special edge. “It doesn’t feel as processed or heavy on your skin. It doesn’t have that leftover film that some products have.”
Morey has the lead of the in store display in the campus bookstore and has just agreed to serve as a college representative for the product line. Alongside fellow college representative, sophomore Taylor Logan, Morey is responsible for hosting events, making personal sales and advertising on social media.
Enactus’ dedication to marketing and promoting is really helping to help this green, grassroots business grow. Products are available online and in the campus bookstore.