Snapchat re-enabling “best friends” feature next update

By Taylor Provost, Assistant News Editor

After Snapchat’s most recent update irritated many users, Snapchat CEO Evan Spiegel announced on Twitter that the app will be bringing back the “best friends” feature.

Prior to the update, Snapchat not only allowed users to see who they snapped the most, but who everyone else had as their top friends. The update included a new feature called Discover, which allowed CNN, Vice, and Comedy Central to broadcast clips.

Snapchat described this feature in a blog post: “Snapchat Discover is a new way to explore stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.” Snapchat also wrote that Discover is a good advertising opportunity.

However, more notably, the update also eliminated the app’s “best friends” feature, receiving more media attention from users than the Discover feature by far. Most Twitter negativity concerning the update revolved around users not being able to see the “best friends” of their significant other.

Top tweets about the update included, “You can’t see best friends on Snapchat anymore . . . It’s like an early Christmas present for all the cheaters out there,” and “The decision to get rid of Snapchat best friends was definitely made by a guy.”

The same day as the update and Twitter uproar, Spiegel explained the reason behind the hidden “best friends,” but added Snapchat can bring the feature back.

“We’ll bring back BFs soon. A few higher-profile friends wanted to keep their usernames private – we’ll come up with a better way to do that,” Spiegel tweeted on Jan. 27.

Not all Snapchat users have been fond of the best friends feature to begin with, however. Olivet junior and frequent Snapchat user, Emily Swartzwelder, described the feature as “creepy.”

“If you’re worried about your [significant other’s] Snapchat best friends maybe you shouldn’t be dating them,” Swartzwelder said. “[Those wanting to see their partner’s best friends] are obviously not very trusting people . . . If you really think they’re talking to another person via Snapchat then don’t date them.”

Snapchat users are likely to see the “best friends” of their significant others and friends again with the app’s next update.

1 Comment

  1. Snapchat is not for kids

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