By Becca Hunt, Staff Writer
Hershey’s and Let’s Buy British Imports have made a deal to stop importing Britain’s Cadbury chocolates from overseas. The issue is not the chocolate itself, because the tastes are different, but the packaging. Hershey claims the packaging of Cadbury’s Toffee Crips are too similar to Hershey’s Reese’s. There is no reason to worry about not having the Cadbury crème eggs this Easter, however, as Hershey’s has a licensed agreement to manufacture Cadbury’s chocolate in the U.S., with a different recipe.
Hershey says because they hold exclusive rights to produce their products in the U.S., the sale of the British variety should be banned. There is, however, a difference in taste between the two companies. The U.S. has a minimum of 10 percent of cocoa solids, and the U.K. products have a minimum of 20 percent. The decision to ban Cadbury imports has outraged some consumers, who voiced their objections on social media as #boycotthershey. More than 25,000 people have signed a petition on MoveOn.org in hopes of saving their favorite Cadbury chocolates.
Some iconic Cadbury chocolates are the Dairy Milk Bars, Cadbury Crème Eggs, and Toffee Crisps. Flake, Curly Wurley’s or Crunchie bars, along with British KitKats, will no longer be imported to the U.S. Jeff Beckman, a Hershey spokesman, said “It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or mislead when they see a product name or product package that is confusingly similar to a Hershey name or trade dress. Hershey has always vigorously protected its brands and will continue to do so whenever we believe that others have infringed on these valuable intellectual assets.
While some students were not as affected to the loss of Cadbury chocolates, others were unhappy upon receiving the news. Sophomore Chey Foster said “What! I think that it is ridiculous that they are doing that.”
Junior Nathan Arel, who has English heritage, said he was raised on what he called, “a balance of Cadbury and Hershey chocolate.” “If we are to see Cadbury no longer imported here, then it is absolutely a sad day!” he said. “Hershey is fine, but Cadbury was always my preference, even if it was harder to come by.”