Pro-vaccine messages boomerang, as parents uneasy about its effects, study shows

Pro-vaccine facts, images, and stories for childhood vaccination increase parent’s fears about negative side effects of vaccination, according to a study published in the journal Pediatrics, NBC News reports.

The study, which was published Monday, found that the messages of disease-sickened kids increased the fears parents have about vaccine side effects. None of the messages increased parent’s intent to vaccinate their children.

Barbara Loe Fisher, President of the National Vaccine Information Center, said it’s a mistake for public health officials to assume that those who resist public health messages about vaccines and diseases are ignorant and uneducated. ​

Read the full story here: Pro-vaccine messages actually backfire, study finds

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